Get to Know the Truth that Hides Behind the Taglines

Logo stands as the most important visual representation of an organization and is the best impression of the brand. Attaching a tagline with the logo helps in conveying the purpose or the goal of the company or even explains the crux of the business. Merely by adding a tagline, a company is able to speak a lot about its services and products. Good taglines strongly connect with people through which they identify the business. Strong taglines basically emphasize on a company’s motive, business criterions and convey the ways by which customers may associate themselves with the brand.

Coming up with an appropriate tagline is not easy as it seems. It takes time, involves financial investment, brainstorming and a lot of reviewing. After that when it is developed and used along with the logo, through consistent usage and campaigns that are aimed at introducing the tagline to the consumers, a tagline become common.

Considering the taglines of some well known brands will help in getting an idea as to how taglines can be an effective way in engaging people with the company.

Nike

The well known brand Nike has their tagline underneath their logo as ‘Just do it’. It basically helps in accentuating the sportsman’s spirit of relentlessly going for challenge and always giving the best shot – regardless whether one wins or loses, it just focuses on taking on the challenge. Good logo designs teamed with smart taglines are great ways to attract the customers. This is due to the fact that adding few clever words or even relatable phrases often result in arresting their interests.

Having a good tagline not only leads a company to breed success but also to become a memorable brand.

Pepsi

Pepsi changes its tagline to quite often to suit the flavor of the changing times. Originally it said ‘Drink it to Believe it’ that has now been replaced with ‘Keeps you Bloated’. It is noteworthy to discern here that the taglines accompanying this drink all focuses on the taste and refreshment it provides to the person drinking it.

Hersheys

This mouth watering chocolate had its original tagline as ‘A palatable confection and a most nourishing food’ which indeed described the product. In the present times it has been changed. The present tagline says ‘Not For the fitness conscious, ‘cos you can’t have just one’ which is totally in accordance to the contemporary fitness freaks. Everyone more or less nowadays is aware about the importance of being fit in your daily life but still cannot avoid delicious chocolates.

Internet Explorer

The present tagline of this browser says ‘Your Backup browser’s since people nowadays hardly refer to it as their first choice. The original tagline was ‘Fast is now Beautiful’ as it was the preferred choice for a number of people in its early days. Thus the tagline should always try to capture the basic essence of the service in accordance to its present state of operation.

Foursquare

The original tagline said ‘Explore the world around you’ which has been replaced by the more informal tagline the brand has attached itself with. The present tagline is pretty cool that addresses people directly saying ’we tell where you’re going’. It is totally in sync with the contemporary scenario and the type of conversation that people are engaged in. being such an amazing mobile application, it lets one to discover great and offbeat locations that one will definitely fall in love with. These recommendations are done the basis of the verdict given by innumerable people around who have already visited the place.

Burger King

The famous fast food brand has revealed its plans of changing its tagline this week. The new tagline says ‘Be Your Way’ instead of the old one that said ‘Have it your way’. The senior Vice President of the its Global Brand marketing section opined that the move is basically aimed at elevating the tone of the previous tagline to something that is definitely more emotional and will facilitate the revised positioning of the brand.

Often the subtlety of taglines is lost on consumers. The connection of the brand with the tag is in most cases evident only to the marketing team which has developed in accordance to the strategy brief. Some brands have managed to come up with catchy and effective slogans while others are still struggling at the same.

Evocative and arresting slogans in the form of taglines are the best in conveying the distinguishing benefits of the brand and are generally tied strongly with the brand. On hearing the tagline, consumers instantly know what it basically hints at and can identify the brand associated with the same.