A List of Custom Logo Designs to Amp up Your Brand

As brands are becoming aware of the significance of visual branding, logo designers strive to come up with unique custom logo designs that can aid in channeling the right brand message to prospective customers. As an integral part of the designing industry, a compelling customized logo plays a crucial role in stepping up your business. The logo you narrow down to represent your brand will appear on every podium of marketing – right from your website to your employee informs.

When you are designing a logo, there are a few basic options to choose from. Each one has its own set of advantages which can benefit different industries. A package with multiple logos may even appeal to some organizations, which means there is a clean image on hand for every requisite. The following custom logo designs are said to succeed in amping up any business. Have a look –

Brand mark’s gaining ground:

A brand mark refers to a logo which does not use words. It means, if you choose the design you don’t need to spell out the name of your brand in the design. Fundamentally, Brand mark custom logo chooses an impressive brand mark to represent it. Gone are those days when designers were inclined to swap between gloss, gradient colors, shadow effects for making a custom logo. These days, simplicity appears to be synonymous with sophistication. Hence, it’s advisable that you should opt for simplicity if you are dealing with Brand Mark, as the image itself serves as the singular icon for your brand. Intricate artwork, small fine lines or a plethora of colors should be avoided.

Examples: Apple, Android, LG, McDonald’s, Nike, Mozilla Firefox, Twitter, etc.

Word Mark – creating a buzz:

Word Mark, as the name suggests, refers to a logo that uses one or more words. In this type of logos, the name of your organization or company will be spelled out completely. A Word Mark logo is highly efficient when it comes to empowering your brand or business. It’s important to choose readable and eye-catching fonts if you wish to opt for Word Mark logo designs. Typography is king with your word mark. Therefore, make sure to check out the letters you have chosen are successful in conveying your brand message. Take for instance, Coca-Cola has used a timeless script that has floored the viewers successfully. The sleek and simple Facebook logo has used a Sans Serif font which is a perfect choice for the online readers.

Examples: Disney, Dell, Facebook, Google, VISA, SUBWAY, Nestle, etc.

Letter Mark – for attractive abbreviations:

A Letter Mark logo can work wonders in leaving the viewers with a nudge towards the name of your company, without spelling it out entirely. The design is an ideal choice for companies that can be referred to by such abbreviation anyway. A Letter Mark is concise, compact, compelling and people to process. Choosing an out-of-the-box design is important for distinguishing your brand from the rest. So, choose the unique and original letters to represent your company.

Examples: FX, CMT, ck, 3M, MTV, VH1, hp, NASA, etc.

Combo Mark which has a bit of everything:

A Combo Mark logo contain both letters as well as imageries. A Combo Mark logo can be created in different ways. It might feature a brand mark with the full name of your organization. It may also use a letter mark or brand mark. A majority of companies use Combo Marks for their logos. The logo type is immensely popular as it offers ample chances for creative expression through imageries while still incorporating the name of your organization, so that your brand does not miss out on any part of the message. Since Combo Mark is one of the most complex design options, it’s important that you should keep everything simple.

Examples: Pepsi, BlackBerry, Whirlpool, Adidas, Pizza Hut, JAGUAR, Reebok, etc.

Emblem – ideal for compact imagery:

An Emblem has a lot of similarities with Combo Mark in that it might add a Word Mark, Brand Mark or Letter Marks. Emblem is said to be more intricate than other logo designs, but if designed properly, it can be a compelling choice for different applications.

Examples: BMW, Harley-Davidson, Ford, NFL, etc.

Hire a reputed custom logo design company to fetch the desired result.