4 Ways to Design a Logo You Must Avoid

A logo gives a company immediate recognition all over the world. It inspires admiration, trust and loyalty among the target audience. It’s the flag bearer of an organization’s corporate identity. Unfortunately, most people don’t know the value of a brand emblem and search for cheap brand logo design options.

How can you expect that the insignia will boost your brand value, if you are not even ready to spend some money to hire a professional designer? A logo may look very small in size, but its true value is immeasurable. Consider the brand symbols of Apple and Nike. There is no text or bright colors, but people around the world recognize them and appreciate their aesthetic appeal.

If you are planning to create a logo for your newly established company, then here are a few emblem design methods you must avoid.

Crowdsourcing– Newbie freelance designers generally participate in crowdsourcing projects and produce poor designs. There are several websites for affordable crowsourcing services and they offer dozens of designs for a few dollars, but eventually you will face the consequences. If the artist steals someone’s work or does not maintain color balance, people will laugh about your brand.

Deals That Are Too Good to Be True– Have you noticed those $99 insignia design packages offered by some companies? Some even say that they will create the emblem in 24 hours! Brand emblem creation is a time consuming process and really good artists charge thousands of dollars to create a custom emblem. If someone is producing an insignia in 24 hours, how much thought is he actually putting in his work?

Stock Images– Are you planning to create the insignia using stock images? Never do it. Stock images are used by hundreds of designers for different purposes and nobody likes to see a copycat insignia design.

Free Logo Makers– There are lots of free online logo maker software available, but none of them can produce really high quality, genuine and unique designs. Besides, hundreds of other people can use the same design since it’s not copyright protected.

Customized insignia design is a challenging task and can only be handled by the professionals. Therefore, you should always hire a reputed logo design company for the job.