5 Reasons Why Your Business Website Isn’t Generating Leads

Is your business website failing to bring in quality leads? Is it showing a poor conversion rate? Then remember, you are not alone. Many business owners face the same situation and can improve it with the help of experts, such as the ones providing website design services in India. A website that has been live for a while but doesn’t generate leads can be truly frustrating. However, here, you must understand the reasons why it’s happening and what more you need to do to ensure the optimal performance of your business website.

In this blog, we are going to explore the top five reasons why your business website may not be generating leads and provide you with actionable tips to turn things around. From poor search engine optimization to outdated design, the culprit can be anything. So, continue reading this blog and find out how you can boost your website’s lead generation game.

Reasons Why Your Website Isn’t Generating Leads

A website can be judged on a variety of factors, such as content, design, quality, and ease of use. If anything seems off or irritating to the visitor, he or she won’t prefer to spend time on your website. Let’s check the reasons that may divert your visitors in the following section.

Your Website Is Outdated or Unresponsive

An outdated or unresponsive website design can seriously impact SEO and make your online presence obsolete in some extreme cases. Try to know what your visitors feel about your website. Or hire an efficient website design company and let it perform a health analysis of your site. Regardless of who your target audience is, ensure a smooth user experience for all your website visitors. Make sure your target audience can access your website using their mobile devices and explore the information they are looking for. Remember, users prefer to deal with websites that are intuitive, easy to use and navigate, and updated with the latest information.

Connect with an efficient web design company and create a responsive web design for your website. Make sure the landing pages or lead forms of your website load properly on multiple devices. A responsive website lets your target audience connect with your business whenever they want. It increases the chances of getting more leads and sales.

Get 5 Tips to Scale Your Website Across All Mobile Devices

Complicated Landing Pages & Contact Forms

A landing page or a contact form should not force visitors to take action or find out where to go to take the next action. If the call to action is confusing and tucked into the bottom of the text or the contact form isn’t performing accordingly, it won’t generate leads for you.

Landing pages are key when it comes to retaining visitors and generating leads. Ask your web designers to keep the lead-generating page simple, ensuring optimal performance every time someone clicks it. Opt for uncluttered designs and use minimal graphics. You need to display the most important information about your business or USPs in front of the visitor’s eyes and set it apart from less important information.

While designing a contact form, you must remember that users don’t prefer to spend a lot of time filling out a contact form. Hence, only ask for key information and keep the contact form filling-up process as easy as possible for your website visitors. If the contact form filling-up task is too long or requires a lot of time, your site visitors may abandon it and move on to another site.

Confusing Navigation

The design of a website’s navigation is critical. It has a bigger impact on the success or failure of your site. It not only affects lead generation but also affects traffic and search engine rankings, conversions, and the user-friendliness of your website.
A complicated layout can distract your visitors from noticing the key information. Hence, placing the navigation in standard places makes the site easier to use. It can result in a reduced bounce rate, more page visits, and a higher conversion rate. Make your navigation descriptive so that your site can instantly communicate and contribute to user satisfaction. According to expert web designers, drop-down menus are not so effective as they can be difficult for search engines to crawl.

As per usability studies conducted by the NN Group, drop-down menus are also annoying. Humans move their eyes much faster than they move the mouse while using a PC or laptop. When we place the mouse pointer on a menu, we have already decided to click it. At such a time, if the drop-down menu gives us more options, it creates confusion in our minds. The worst thing is that, often, drop-down menus encourage visitors to skip important top-level pages.

The Website Isn’t Secure Enough

Many business owners are still unaware of the importance of website security. If your website deals with sensitive customer information, including contact numbers, email addresses, credit card information, etc., you must ensure the best security for your website. From SMEs to giant corporations, having a secure website is crucial to protecting their customers and business reputation, while securing profits.

A modern website should come with advanced features that can protect it from malicious attacks such as viruses, spam, and hackers. Security features like SSL certification, secure login portals, security certificates, etc., are must-haves for any modern business website that deals with sensitive customer information.

When visitors know they are dealing with a secure website, it helps them build a relationship of trust with your business. It increases the chance of more lead generation as well as sales.

Poor or Insufficient Content

You only have a few seconds to convert the site visitors into leads or customers, and even less time to make a good first impression. If the web copy isn’t of good quality or informative enough, visitors won’t have any reason to spend time on your website.

The presence of vague details, grammatical errors in content, and inefficient information may ruin the impression of your website, and visitors may never come back to it. While preparing web content, you should be extra careful about its quality, information, and standard of tone. For instance, by using the content, you can express why you are different from your competitors and what more you can do for your customers. When describing your services or products, present them as solutions to the issues prospects face. Simply reflect your market’s tone and style and make your readers feel connected with your business.

Before publishing, proofread and edit your content, or hire creative web design services that provide high-quality web content to ensure everything is on point. When your website content resonates with people, they will feel more engaged with the company. As a result, it may inspire them to learn more about your services or products, resulting in increased leads and sales.

Conclusion

These might be a few potential reasons that are preventing your website from generating leads. So, when it comes to building a website, you should always think about the long run. Hire expert website design services in India and instruct resources to keep your website free from these above-mentioned mistakes. In order to develop a robust and mobile-friendly lead-generating website, always rely on a company that has solid experience of working in your industry and is well-versed with the trends.
For instance, Logo Design India has been working for nearly all industries and satisfying unique client requirements for a long time. It is one of the best website design companies in India and has a high client satisfaction rate. No matter which industry you are in, if you feel your website isn’t generating enough leads, re-engineer it or develop a new one with Logo Design India. To get started, send an email to enquiry@logo-design-india.com.