5 Signs Your Business Needs A Logo Revamp

Ever wondered how people recognize you? Or, what’s there in you that develops this familiarity with their eyes? Individuals can distinguish ‘You’ from the billions not by your voice, gait or name, but by your face. In a similar way, business organizations are more identified by their logos, and less by the names. For instance, If you ever see a mobile phone with a symbol of a bitten apple, your mind easily recognizes it as a product of the legendary ‘Apple’. That’s the power of a logo. If that’s not enough, consider this – the four silver-colored intersecting circles mean ‘Audi’, the giant automaker. So, the conclusion is here – No matter how unique the brand name is, a well-constructed, impacting logo has potential to get a company registered in the conscientious minds of the customers.

The Logo – Hit or Miss?

It’s copyrighted, it’s individualistic and it’s amazing to have one. No wonder, a logo of a company is like a nameplate of a house. But, choosing one is a Herculean task. Professional logo-makers have to meticulously study the company’s objectives, target audience and the future course before finalizing the design. Prior to this, they are required to stimulate their brains and churn out attention-grabbing ideas to rally around. After an intense toil, a logo is created – purposeful, inventive, original, engaging and provocative.

However, the results aren’t so gratifying every time. Sometimes, creativity dies a million deaths when a perplexing logo is created, disastrously failing to convey what’s important and relevant. Such a grotesque logo is the result of an unclear vision, hackneyed innovation, lack of diversity and professional mismatch. At this juncture, the beleaguered company requires a reliable support to mend the creative flaws and bring out something magical to shore up its identity. Remember, all the corporate majors are empowered by a well-made logo that serves as an indisputable repute and a mark of aplomb. Going off the mark here can puncture the winning hopes and hobble the growth plans.

There are a few signs which suggest that your logo is bizarre and on the verge of sheer collapse. A quick revamp is on the cards.

• Poor, Old Logo

If your logo was created at a time when the mobile phones had antennas, it’s high time to rework. A logo should be deft, captivating and contemporary. You need a thorough professional guidance to recreate your logo, so that it can adapt to the current technologies and cut-throat competition.

• A Logo That Says Nothing

Try to figure out the connection between your logo and your business. If you have a hard time while doing so, you have awfully handled the most vital issue. A custom  logo must establish what your company aims for and how magnificent is the legacy. Such a neglect can trample your ambitions and throw you out from the competition.

• A MW-powered Logo

Even Microsoft Word has undergone several technological advancements. Then why shouldn’t your logo? If your logo was created when Microsoft Word was a big bang, you are pretty behind the time. Technology has traversed a long way since the early 90’s and your logo needs a face-lift.

• A Logo Your Competitors Mock

And, they have all reasons to do so. Competitors are in the market because they have convincing logos that are recognized by the customers. What do you have? A logo, which is obscure, uncluttered, poorly-made and out-fashioned. Don’t you think it should be mind-blowing and inspiring? Food for thought!

• One Idea, One Logo

Overdoing is harmful for a brand’s logo. It should be created keeping a tangible focus on a criterion of your business. We ardently appreciate your ‘All-Rounder Attitude’, but do not get your logo confused by giving it different versions. The winning tip is to keep it simple!

Let’s design a logo that makes first impressions memorable. A logo, if correctly made, has the potential to take your business to the next level and get permanently fixed in customers’ memory. Prove that you are no less.