5 Types of Logo and How to Choose the Best Logo for Your Business?

Often new business owners make a major mistake by not investing in a professionally designed logo and choosing a generic logo from online stores to save money. However, this is an expensive mistake because setting up a logo is the first step of branding and skipping it can stunt business growth in the long run. So, if you have started a new business, then it is essential to choose a suitable logo for your business. However, before you select a logo for your business you need to have proper knowledge about the different types of logos and what they represent. To help you find out the best logo for your business, here in this blog we have discussed five types of logos in detail.

Also, if you are searching for the best logo design company for unique and affordable logo design services, then you can get in touch with Logo Design India.

So, let’s check out some of the popular types of logos.

Monogram Logo

A monogram logo aka lettermark logo and shows a brand’s initial. This particular type of logo is descriptive in nature and represents the brand’s identity. Monogram logos can be easily remembered as different types of fonts are used for designing these logos.

Popular brands like KFC, Chanel and Gucci are some of the examples of brands using monogram logos.
You can use these types of logos to create brand awareness and convey your brand values and emotions to the target audiences.

Brandmark Logo

Brandmark logos are a type of logos where an image or icon represents the brand. These logos are sometimes referred to as pictorial marks or logo symbols and represent the brand story. Brandmark logos help to act as the hallmark of companies and top brands like Apple, Pepsi, Twitter and Starbucks use brandmark or pictorial logos.

You can choose these types of logos if you want to create a global identity. Brandmark logos can help your business to reach out to an audience beyond cultural differences and language barriers and create consistency. However, selecting these logos for new businesses can be challenging as they require strong brand recognition and help to make the logo memorable.

Wordmark Logo

Wordmark logos also referred to as logotypes and are one of the popular types of logos where fonts are creatively used to design the logos. These logos and monogram logos are similar in this respect, however, they are different because, while wordmark logos use complete company’s name, monogram logos are just the initial of the company. Popular brands like Coca-Cola, FedEx and Google use wordmark logos.

Wordmark logos can be a great choice for new businesses because these logos use the full brand name and are designed using special font, thus, these logos can be easily remembered by viewers.

If you want to create a unique wordmark logo for your business logo then, you need to choose a logo design service provider that can offer the best service. So, if you are searching for such a company you can get in touch with Logo Design India.

Mascot Logo

Mascot logos are another set of logos that use illustrated characters to represent the business. These logos are playful and animated to look at and are used for expressing the friendly vibe of the company. Brands that target children usually use such logos to capture their attention. Many companies such as KFC, Pringles and others use mascot logos.

The mascot logos help to increase customer engagement, so if your business wants to create a friendly vibe in the market, then choosing a mascot logo can help.

Combination Logos

Combination logos help to bring the best of both worlds, by bringing images and words together in a logo. This category of logo uses words and images to create a unique brand image. Moreover, combination logos are flexible to use as the images and words used in these logos can be used together and separately to represent the brand. Famous brands like Roles, Nike, Amazon and more use such logos.

Selecting combination logos for new businesses can be a wise decision, as these logos offer multiple ways to promote brands extensively. Using a combination logo can be easier for you to trademark your logo as these logos are generally more distinct.

Conclusion

Now that you know some of the popular types of logos and what they represent, hopefully, it has become easier for you to understand which one resonates better with your company’s message. Besides, you must also make it a point to stay true to your company’s personality while choosing the logo for your brand and not select the type of logo that clashes with the brand’s personality. Also, for a good logo, you need to hire qualified logo designers, if you are searching for the same, you can get in touch with Logo Design India, one of the experienced companies in India that has more than 12 years of experience.

To contact the team call at + 91 9830721090 / + 91-33 40200868 or drop an email at enquiry@logo-design-india.com.