7 Ways to Improve Website Architecture & Make It SEO-Friendly

When it comes to high-priority SEO activities, many put prime focus on keyword research, link-building, and content optimization. However, website architecture should be on the priority list. Improving your website architecture can significantly impact your organic performance. On the other hand, a poor site structure leads to Google obscurity. Being a leading website design company in India, we are here today to discuss why website architecture is so important and how you can make it better and more user-friendly.

What Is Website Architecture?

Website architecture refers to how web pages are arranged in relation to one another. It includes all aspects of a site’s hierarchical structure, such as a sitemap, URL structure, navigation menu, internal linking, and other technical aspects. A well-designed architecture ensures that all elements function seamlessly to offer a user-friendly browsing experience.

The Importance of Website Architecture for Search Engine Optimisation

Website architecture plays an essential role in search engine optimization. Here’s how–

> A truly organised architecture makes it easier for search engines to crawl your website and index its pages.

> Proper internal linking helps float authority across different pages of your website. It can boost your site’s overall ranking potential.

> A smartly designed website architecture ensures that your visitors can navigate the site easily, increase their time spent on site, and reduce their bounce rate.

> A good website architecture prioritises mobile responsiveness, and it is crucial for today’s mobile-first world.

How Can You Improve Your Website Architecture?

Having a strong site architecture is a fundamental step towards enhancing your site’s SEO performance. Logo Design India, a decade-old, leading website design agency in India, is sharing some effective tips for improving the architecture of a professional website design and how you can make it SEO-friendly. Check them now!

1. Map Out Website Taxonomy

One must carefully consider the categorization of pages while creating a business website design in India or elsewhere. It becomes particularly crucial for websites harbouring numerous product pages or content like blogs and case studies. Implementing an articulate structure of categories and subcategories not only ensures no oversight in terms of content but also circumvents unnecessary proliferation within these classifications. Topic clusters and delving into the categorization methods of other sites within your niche can help you gain valuable insights.

2. Create an Intuitive Navigation Menu

The navigation menu acts as a critical design element. It offers a quick snapshot of your site’s information hierarchy to search engines and users. The main aim of integrating a navigation menu is to facilitate quick and effortless access to desired content. Within a few clicks from the navigation menu, the user should reach their destination. In order to improve the website’s structure, experts suggest avoiding a cluttered navigation menu. For larger websites, mega menus or faceted navigation can effectively enhance the user experience.

3. Use a Simple URL Structure

Maintain clean, consistent URL structures that reflect the website’s category hierarchy. A structured URL scheme, such as “https://website.com/category/sub-category/page-title,” helps search engines understand the thematic links on a website. Experts suggest avoiding non-ASCII characters, unreadable ID numbers, and excessive keyword concatenation or underscores.

4. Forget Internal Links

Internal connections act as virtual hallways and staircases, connecting various portions of a website. Navigation and contextual links are essential for navigating users and search engines around the site’s structure. Strategically inserting internal links, especially from authoritative pages, ensures that link equity flows to priority pages and increases their ranking potential. A strong internal linking strategy includes using different anchor text and updating internal links on a regular basis.

5. Implement Breadcrumbs

Breadcrumbs offers users a trail to track their journey through the site. These clickable links help users navigate the site and offer additional insights to search engines regarding the site’s hierarchy. Hire Logo Design India, an expert web development agency in India, to understand more about breadcrumbs and how you can implement them into your website.

6. Create Sitemaps

XML sitemaps help search engines crawl websites more efficiently by identifying all URLs and specifying the connections between them. While search engines can typically find pages without a sitemap, having one is especially useful for large, complex, or poorly interlinked sites. Additionally, user-facing HTML sitemaps serve as a table of contents and make it easier for users to navigate.

7. Eliminate Keyword Cannibalization

Cleaning up the site architecture assists in detecting and correcting instances of keyword cannibalization. It happens when many pages target the same phrase and search intent. Cannibalization issues can be resolved by merging content, establishing 301 redirects, or adding canonical tags. All these prevent the site from competing with itself in search engine rankings.

Conclusion

To optimise your website for enhanced organic visibility, you must define a clear and coherent architecture for the site. Ensure that all pages on your site are easily accessible to both search engine crawlers and visitors.

A solid website architecture necessitates the incorporation of several essential elements that we have already discussed above. It is now your opportune moment to apply the knowledge you have gathered here and reap the advantages of a meticulously structured website architecture. If you need first-hand assistance, connect with Logo Design India for the best experience. We are a decade-old website design company in India, equipped with creative minds and the latest technologies. To learn more about how we work for global clients, call us at +91 9830721090 (available on WhatsApp also) or send an email to enquiry@logo-design-india.com.