Important Things You Need to Know about Favicons

Favicon or “favorite icon” is displayed at the left side of the address bar or at the left side of the browser tab when you open a website. It’s a small yet important element for online branding. It plays the role of a logo, but in a more subtle manner.

Why It Matters?

A customized favicon adds personality to your website. If your website doesn’t have a customized favicon, then browsers show the default icon and it’s not really helpful for branding. Therefore, every website owner should hire a graphic design company for brand favicon design.

People often open multiple sites in browser and it’s not possible for them to view all the websites’ logo simultaneously. Therefore, they may mistakenly close a site, considering it’s not that important. However, when your site has a favicon, viewers immediately recognize your site, taking a look at the tabs.

Can Viewers Find It Only in the Address Bar/Tab?

People may generally notice it at the address bar/tab, but it is shown in several other places as well. Here are some of them.

• History Bar– Press Ctrl+H and you will see the list of sites you have visited recently. In the history bar, you will find favicons with links of sites.
• Bookmarks– Browsers let us bookmark websites so that we can view them again in future without typing the URL. The bookmarks list is another place where you can find it.
• Links Bar– It’s placed below the address bar and most of the times web audience use it to save the most important links. When you add URLs to the links bar, favicons represent the links.

Branding is important for the success of an online business. If the brand logo of a company represents its corporate persona, then the favicon works as the ID of its website.