Top Tips to Consider When Designing an Education-based Logo

The education sector has become an extremely competitive space now. From playschools to colleges and universities, the field of education spans a vast canvas. Students and parents are the supposed customers here and they have a plethora of options to choose from. This is where a brand logo design can play an important part in establishing the name of the educational institute. With the competition rising each day, all institute owners want to create their unique brand identity. And to have a customised logo is the first step towards establishing your brand in people’s minds.

Logo designing is a complex and creative job that has a far-reaching impact on a brand’s image. If you are in the field of education and have been looking for professional advice on how to design a business logo, then below are some of the helpful tips as shared by experts.

A Creative Guide to Designing an Education Logo

1. Simplicity is the Key

Keep it simple; keep it effective. This is the mantra to follow when designing an education logo. Too many design elements will make the logo look cluttered and unattractive. As a client you would want your logo to represent values like knowledge, clarity, and trust. And a cluttered logo with multiple lines, shapes, and fonts does not evoke the desired values. The easy solution here is to keep the design simple. Use the minimalistic design trend and create a logo that looks plain and understated.

One thing that must be understood is that simple does not equate to boring. Professional logo designers are capable of making simple yet attractive logos that are unique and engaging. An education logo should ideally be a graphic representation with just one single line of text below. It is also advised to keep the logo in a single colour to make it more impressive.

Additionally, having a simple logo design will make it easy for the logo to be scaled in various sizes and allow it to be more versatile. Hence, remember: always go for the simplistic route.

2. Add a Unique Touch to It  

As discussed earlier, the education sector has many players. So, to stand out in the competition, the brand logo design should be unique and memorable. The first step in this is to study your competition well. It is important to go through the brand logos of other institutes to make sure your logo does not resemble them. It will give you an idea of what are the common design elements being used by other brands and also guide you on the style and font selection.

While designing the logo, designers should choose a colour and font that look different from the competitors. This is essential to distinguish yourself from your competitors in the market. You may also choose to add a few design elements that are not too common. This will ensure that you have a brand logo that is truly unique and different.

Being unique is not enough. The logo should also be engaging to the audience. The aim is to make the logo attractive at first glance. The design should be a perfect mix of graphics and text that has an instant recall value. If you want your educational institute to stand out in the crowd, it is important to make a memorable logo.

3. Be Mindful of the Font Selection

The font is a crucial element of logo design. Font styles play a key role in determining the personality of a brand. For example, a clothing line for kids will have a logo design with handwritten fonts similar to the handwriting styles of little children. But the logo for a law firm will have clear and formal fonts such as sans serif.

Similarly, while making a custom logo design for a kindergarten, the designer must make use of childish fonts in a handwritten style. It will depict the playfulness suitable for that age of pre-school children. But when making the logo for a University, using a sans serif font would be more apt.

For an education logo, the font style chosen must match the overall personality of the institute. To get this aspect correct, the designer must accurately understand the client’s brief. He/she should have a clear picture of the institute’s goals and objectives, which will help the designer to craft the right brand personality.

4. Use a Strategic Colour Scheme

In the world of logo design, colours have an important role to play. They can be the fine line that makes the difference between a good logo and a great logo. Studies have shown that the human brain associates colours with feelings and emotions. For example, the colour red gives rise to feelings of extreme passion, including both love and aggression. Yellow is described as the sunshine colour that evokes feelings of hope and joy.

Professional logo designers use these common colour associations in their designing aspect. For example, McDonald’s uses yellow heavily in their marketing campaigns. A brand that promises to deliver a “Happy Meal” to its customers aligns itself with the colour of joy.

So, when it comes to designing an education logo, you will see a lot of blue being used in this field. The colour blue represents calmness, order, and security. All these are values that you want to symbolise with your educational institute. Hence, blue is a safe choice to make an education logo.

But, if the logo design is being made for a children’s playschool, then one should use bright colours like red, yellow, or orange. Hence, it is advisable to act as per the client’s brief.

5. Logo must be Scalable and Versatile

A good logo, irrespective of the industry, must be scalable. But this is especially crucial for an education logo as it will be used in different places in different sizes. For example, an education institute may take out an ad on a billboard where the logo needs to be scaled to a large size. And then it might also be used in stationery and business cards, where the logo will be represented in much smaller sizes.

While creating a custom logo design, the designer must keep the above fact in mind. The logo must incorporate such elements that are easily scalable in size to suit the given requirements. Even when a logo is used on small promotional products like a pen or a keychain, the design elements must be clearly visible and distinctive.

Additionally, the logo should also be versatile. This means the design should look unique and attractive in both coloured and black and white versions. An educational institute commonly places ads in newspapers and magazines. Since newspapers often run ads in black and white, a good logo must be equally engaging to look at in its black and white versions too. Hence, versatility is a key component of a good education logo design.

Closing Thoughts

Creating a brand logo is the first step in building a distinctive brand image for any organisation. In the education sector, it is vital to have a brand identity that is instantly recognisable to your audience. If you are looking for solutions to design a business logo for your education institute, then Logo Design India is here to provide you with end-to-end branding solutions. From making a unique logo design to designing an attractive website, we can help you build your brand.

To know more, please call @ +91 9830721090.