Online Logo Makers Vs. Professional Logo Designers

You know a logo can serve as the face of your business. It determines how your company will be recognised and remembered. For these reasons, business owners don’t want to take any risks when it comes to designing their business logos. They prefer to use the best tools and hire professional designers to craft something unique as well as memorable. However, SME or startup owners often face confusion about whether they should use online logo-making tools or hire professional logo designers. Without proper research, it is hard to determine which avenue will be right for creating a custom logo design for a business. In order to help business owners and all logo design enthusiasts, today we will closely compare both options. So without further ado, let’s check the actual facts.

What Is an Online Logo Maker?

Online logo makers are nothing but advanced online tools that can generate logos based on the user’s commands. In order to generate a business logo, online tools do not take a lot of time. Some online logo maker tools can ask for specific information such as the type of business, colour preference, desired icon or typeface, etc. However, some online tools give a blank space to let the user describe the desired logo. Also, those tools offer a collection of icons and tools so that you can create your logo in your own way. There are both free and paid logo-making tools available and based on your budget and preferences, you can easily choose the best one.

Pros of Using Online Logo Makers

If it’s about choosing the best option while keeping the value and goals of your business in mind, you need to understand the full scenario. Check both the advantages and disadvantages of these online tools, and then you can make an informed decision.

Cost-Effective

Online logo generator tools are one of the most cost-effective ways to get a logo for your business. Lots of free tools are there. Some tools are also available in both free and paid versions. Before choosing any online logo maker, you should do a bit of research and check its samples. If you are a small business owner or want a business logo design overnight, you can try logo makers.

24/7 Availability

Online logo makers are available 24/7. Unlike professional logo designers, they don’t perform on a specific schedule. You can use a logo maker tool on the go and get a unique logo for your business. So, whenever you need a logo, you can use an online tool and generate it instantly.

Speed

Most of the leading online logo-making tools are powered by AI technology. Users just need to explain how you want your logo to look. The tool will generate a logo for your business based on your commands. Most importantly, to design a logo using these tools, you don’t need to wait a lot. In just a few minutes, you can get your business logo free of charge.

Ease of Use

Whether you are a tech-savvy person or not, using an online logo maker tool isn’t a hard deal. You can generate your business logo using a smartphone, PC, tablet, or laptop. It’s extremely easy to use these tools.

Customization

Some of the best online logo makers also come with a customization facility. Every business owner prefers to make his/her logo unique, and with some leading logo-making tools, it is achievable. With the customization facility, you can get a professional logo easily, or if you want, you can refine it further.

Cons of Using Online Logo Makers

Lack of Originality

Often, logos created using online logo makers lack the originality and professional finish that logos created by expert designers achieve in the long run. If your logo lacks originality, it can negatively affect your brand. Online logo generators often skip some key design principles, so the final outcome may lack credibility. For example, many online tools misuse kerning techniques, which leads to an imbalance in typography.

Unprofessional Look

Some online tools run on fixed templates. Based on your commands, they will generate a logo with limited customization scope. Moreover, those logos look quite similar to other business logos and lack uniqueness. In order to get a professional look with a degree of uniqueness, you may need to hire a professional logo designer.

Easily Copied

With online logo makers, there is a huge possibility that someone else can easily create the same or very similar logo to the one you have just designed. Most of them are built on fixed templates with little customization. If your business logo doesn’t look unique or is easy to copy, it can affect your business’s value and recognition. On the other hand, if your logo looks too similar to that of another company, it can cause a legal problem.

What Can Professional Logo Designers Do for You?

Logo designers are professional graphic designers who are specially trained to create unique logos using texts, images, icons, etc. When it comes to getting a unique business logo, many people prefer to hire a reliable logo design company instead of a freelance logo designer. A freelancer who works for multiple clients may find it hard to deliver work on time. However, with a reputed logo design company, there is no such chance. You can get your work done on time. There are many other exciting benefits to hiring a professional logo design company in India or elsewhere and working with a large team of professional logo designers.

Proper Communication

Sometimes, business owners find it hard to explain the type or desired outcome of a logo to the online logo maker tool. Some tools don’t give any way to convey more, give feedback, or make some corrections. With a logo design company, you don’t have to go through the same hassles. You can ask their professional logo designers, give feedback, explain your ideas, and even recommend some corrections. You can share your visual expectations via brand logo design samples so that they can craft exactly what you need.

Great First Impression

You know customers make decisions within a few seconds of walking through the door. 75 percent of people recognise a business by its logo. Many times, customers learn about your business through its logo. Having a custom logo design that is creative as well as timeless can help make a good first impression. A logo can convey the key message of a business, and its unique visual representation can capture the attention of your target audience.

A Professional Touch

If you minutely check the logo samples generated by online maker tools, you will realise that many of them lack a professional touch and uniqueness. There is no benefit to using a similar logo that is already used by hundreds of businesses. Professional logo designers with years of experience can offer you something better as well as something unique. You can check their previous work samples, read previous clients’ testimonials, learn about their logo design process, and so on. After knowing everything about them, you can hire them and place your order. Professionals also have a better understanding of compositional techniques and many other intricate design strategies. These ensure the final outcome, i.e., that the logo will be adaptable and timeless.

A Strong Visual Identity

A well-designed logo can act as a fundamental building block for your overall brand. However, remember that a logo is not the entire brand. It is more than a visual representation and plays a greater role. Your business logo should represent your business values and class. Think about Nike’s Swoosh logo; nearly everyone can recognise it.

A seasoned logo designer spends a solid amount of time knowing your brand attributes and conveying your brand personality through a full identity system.

There are many other benefits to hiring a logo design company in India. However, compared to online logo makers, hiring a professional team can be a bit expensive. Also, if you hire freelancers, there is a chance of not getting the work on time or having limited scope for corrections or versatility.

Conclusion

Choosing the best between online logo makers and a reliable logo design company is challenging. Hope, this detailed elaboration can help you make an informed decision. If you are a small business or startup owner, buying the premium version of an online logo maker won’t help you a lot. You need to use it once, and later, there is no use for the tool. On the other hand, free tools may not offer you the desired uniqueness and can’t ensure a professional touch. So, instead of wasting your time and money here, simply hire an expert logo design company and let the professionals handle everything with efficiency. Logo Design India is renowned for offering custom logo designs for businesses of all genres. Whether you are a native company or an overseas startup, you will get truly creative and out-of-the-box logo designs with Logo Design India. In order to place an order, send an email to enquiry@logo-design-india.com.