7 Creative Brochure Design Ideas That Stand Out

In this era of the internet and social media, plenty of information is published every second. It’s hard to keep track of everything important as information flies within seconds on digital mediums. For businesses that want to convey their glory and educate target audiences about their services and products, only digital marketing isn’t enough. They should also have a tangible medium to deliver business information. A brochure could be the best solution here. Having a business brochure design isn’t hard. Simply hire the right professionals, and you will get an effective brochure within a short span of time. Generally, people spend more time with tangible marketing materials. Your target audience will hold the brochure, check all the information printed on it, and even save it for future reference. It creates a connection that is hard to achieve with a quick digital advertisement.

If you are going to design a brochure for the first time or want to have a unique brochure, you should research ways to make it stand out. Having a regular brochure design that most of your competitors have already used won’t help you. You need something unique that can excite your target audience and make them want to know more about your services or products.

Unusual Design Ideas That Can Make a Brochure Stand Out

Today, we will discuss some out-of-the-box brochure design ideas that can help business owners craft something different and effective. So, without further ado, let’s get started!

Corporate Brochure & Loose-Leaf Inserts

The most amazing thing about such a corporate brochure design is that you can add more information about your business without making the reader feel overwhelmed. A well-designed corporate folder with loose-lead inserts not only looks stylish but also allows for all manner of optional extras. You can include CDs, postcards, DVDs, fact files, business cards, and so on in a corporate brochure folder and deliver extra yet essential information to the reader. Moreover, you can customise the brochure according to an individual client and send them elements that are relevant to them.

Offering your target audience or customers exactly what they need helps you make a great impression. On the other hand, loose inserts help you save money and are more environmentally friendly.

Folded Paper or Origami

Businesses need a memorable way to connect with their target audience. Do you need something that is cost-effective as well as completely out-of-the-box to market your products and services? If yes, a folder, paper brochure, or origami can be the ideal solution. It is a great method to deliver a surprising amount of information in a small space. People prefer to get such marketing materials and spend some time exploring the information and the make and model of the brochure. If you are looking to create a strong connection with your customers and create a positive impression, try origami brochure designs. However, you should be a bit more careful while printing information on it, as such types of brochures don’t lie flat. The folding pattern should not be complicated or hamper the delivery of information.

Simple Tabs

Sometimes, adding a few simple things can boost the appearance and effectiveness of the entire thing. Including tabs in a bi-fold or tri-fold brochure design proves it to be true. Adding tabs to a brochure design can have an immediate effect in terms of navigation and usability. Also, expert brochure designers combine tabs with confident colours and typography to make the entire thing look good and increase interest among the audience. Companies that have a wide range of services or products and want to deliver a lot of information without making users feel overwhelmed can try business brochure designs with tabs.

Die-Cuts or Cut-Cuts

Die-cutting can increase the visual interest of a professional brochure design. It should be used in conjunction with careful layout design. If done carefully, such an approach can be effective and positively add to the message of the brochure itself. Generally, experts recommend this method for the front covers. However, if your brochure design team is creative enough, it can be applied within the body of the brochure.

Unusual Shapes

We can see that the brochure design trends are dominated by rectangular and square shapes. These shapes are preferred to avoid printing or layout issues and make the packaging process easy. Moreover, there are some psychological considerations. These shapes indicate familiarity, security, comfort, and a sense of peace. However, now it can be a nice break if you try something different in terms of brochure shape; you can try something out of the square. An unusually shaped brochure can start a conversation, and sometimes it can contribute to its marketing potential. Unusually shaped brochures can generate more interest and increase brand awareness.

Binding

Binding is not a new thing; however, trying unusual binding for brochures can be an out-of-the-box concept that can create a strong first impression. Saddle-stitched or spiral-bound brochures can catch your readers’ attention instantly and convey important business information. Be it spiral-bound or other binding patterns, you have to take care of the printing costs. However, with unusual binding patterns, you can reduce the cost without compromising the charm of the brochure. Whether you include threading or sewing or add an unusual clip, the final cost won’t be too high. Before you start, have a proper plan to avoid mess and money waste.

Keep It Real and In-Line

Trying unique and out-of-the-box concepts is a great way to generate interest among the target audience. However, your corporate brochure design should be real and in line. It should be in line with your company’s style, branding, and culture. If you are selling something sophisticated and expensive, trying graffiti-style die-cuts for a brochure may not be an ideal choice. It can confuse your target audience. Also, you should avoid crazy structural ideas that can overshadow the brochure itself. The main motto of a brochure is to make your audience read it. And that’s why there should be no compromise with its readability. Use proper fonts and styles, keep it in a standard size, and make it easy to carry.

The Bottom Line

These are seven unique ways to make a brochure stand out. Trying any of these tips can increase the success rate of your business brochure design. Brochure design is something that requires skills, expertise, experience, and precision. All of these can be ensured only when you hire an expert brochure design company. Designing a brochure can also be inexpensive if you hire an India-based company. For example, many companies from the USA, UK, Australia, Germany, etc. prefer to hire Logo Design India when they need creative as well as out-of-the-box brochures at a reasonable rate. Placing a brochure design order is so easy with Logo Design India. You simply need to send an email to us at enquiry@logo-design-india.com.