A Brief Review of Olympics 2016 Logo Design

The Olympics 2012 is over and we witnessed some glorious sporting moments that we may never forget. However, what people would like to forget about Olympics 2012 in probably its custom logo design. People hated this year’s London Olympic logo for several reasons such as poor color choice and racism.

The next Olympic will take place in Rio De Janeiro, Brazil and its custom emblem is already designed. Thankfully, the next edition of world’s greatest sporting event features a much better insignia than this year’s competition. The Rio Olympics insignia is designed by famous Brazilian design agency, Tatil Design. The designers behind this incredible artwork defined it as “a sculptural logo for a sculptural city,”

Here is a brief review of Rio 2016 custom logo design. Read it and learn how seasoned artists conceptualize a brand emblem.

The emblem is designed in 3D style and features 3 person joining hands forming a circle. The three dancing figures are designed in green, yellow and blue. The agency created these three abstract figures to represent the people of Rio and their cultural diversities. The shape displays the nature of the city that inspires its people live passionately and let them enjoy a carefree life. Since the Olympic also celebrates people’s achievements and encourages the strength of a culturally unified world, the shape perfectly represents the Olympic spirit.

The designers selected the colors keeping the Brazilian environment in mind. Yellow color stands for the sun and the warm and happy nature of Brazilian people. Blue represents the fluidity of surrounding water and their relaxed lifestyle, and finally the green color represents famous Brazilian rainforests and hope.

The entire logo design is very bright and sends a positive vibe to the viewers. The design is so unique that it can be presented in both 2D and 3D format depending upon the place and occasion.