Be Aware of these Logo Design Myths!

The primary aim of designing a logo is quite often misunderstood. There are numerous opinions about what breaks or makes a good logo but none of them are strong and solid enough to really make a difference. Here are some of the logo design myths that businesses need to pay attention to.

The Way a Business Works should be Reflected by Its Logo

Is it really possible? Well, actually no. There is no way a logo can reflect the way a business works as its primary purpose is to provide the business with an identity. Different countries have their own national flags but do they tell anything about what is going on within the country? A logo helps to differentiate a business from others and provide it with a unique identity. FedEx, Shell, Apple, etc. have great looking logos but they do not tell anything about how these companies work. A logo does not help businesses to increase their revenue or generate new leads and therefore, companies should never think that their logo reflects their working process.

A Symbol Makes a Logo Stand Out

The key to recognition is repetition. It is not possible to memorize an entire song only by listening to it a couple of times. However, when the same song is repeated over and over again every day, a person starts to memorize each and every line of the song. When it comes to logos, the same thing is possible but for that, businesses need to spend millions of dollars in promotion and advertising.

One can easily recognize the logos of famous brands like Apple, Nike, Mercedes, BMW, etc. not because these companies have some exceptional logos but, because of the fact that these companies spend huge amounts on advertising. The symbols are repeated numerous times throughout different Media that make it easier for people to associate these logos with their respective brands. However, not every business can afford such huge amounts on their advertising efforts and therefore, should restrain from using symbolic logos. Irrespective how much appealing and interesting the logo looks, nobody will even pay a heed. The best idea is to use the name of the company within the logo and then, think whether or not to include a symbol.

The Logo should be designed keeping the Established Industry Style in Mind

Real estate logos are classic examples where designers always tend to follow the traditional ways of designing. A look at majority of real estate logos shows that they either include a building, a house or a tree with hardly any graphics or symbols. In some cases, designers try to go the extra mile by simply including key within the design to make it somewhat unique and attractive. In reality, there are no such predefined rules the designers have to follow. The idea is to make a logo look original and creative and to achieve that if rules need to be broken, let them be broken. That will mark the creation of new rules.

A Logo should be Timeless

Graphic design companies must be well accustomed to this term, “timeless”. Clients often ask for a logo that is timeless. But, is it really possible to make a logo timeless? Not intentionally but, efforts can be made to make the logo longer than expected. Logos are not ageless, with time they need some tweaks so as to be at par with the latest trends. Take the example of companies like Audi, Coca Cola, Apple, Microsoft, etc. they have all brought about certain changes in their logos as and when they felt it was necessary.

A Logo Needs to Look Great

A logo’s primary aim is to create a unique signature. The fact that whether the look of a logo pleases the eye is totally secondary. Business customers are not bothered about the logos instead they are bothered about the services and/or products offered to them by the companies. The sight of the black bat on a Bacardi rum bottle may not look pleasing but, it is certainly turns out to be highly favoured rum in the entire world.

The look of a logo is dependent on different factors like the client, what they are trying to achieve as well as their history. While designing a logo, it is always a good idea to relate it to a signature. The person behind the signature is actually the logo and not the one actually receiving it.