Importance of Colors in Company Brand Logo Design

Each and every color sends a psychological message to the viewers and plays a very important role in brand building activities. While some colors make us happy and cheerful, some creates a serious environment. That is why designers should pay utmost attention to color selection while designing a company brand logo. If used properly, a color can tell a lot about a company and becomes synonymous to its corporate identity.

Let’s find out which color stimulates what type of reaction from people.

Red– It stands for passion, seduction, adventure and many more things. It also connotes danger and violence, but generally designers use its positive energy by amalgamating red with beautiful typography or graphics and create immortal insignias. Some examples are Coca Cola, KFC and Flash.

Blue– It sends a positive, trustworthy vibe and makes people believe in an organization that uses blue logo. It’s probably the most used color for emblem design as well. Some of the largest tech giants use blue to build their corporate persona. A few examples are Facebook, Nokia and HP.

Purple– It stands for elegance, mystery and supernatural. While the light shades of purple creates a light hearted and romantic vibe, darker shades are more intellectual. For instance, Yahoo logo offers an intellectual look.

Black– You want to prove the power and authority of your corporate identity and justify the high price of your products? There is simply nothing better than black to do this as it adds a premium feel to emblems. Some relevant examples are Adidas and Louis Philippe.

Prior to designing an emblem, a designer should talk with the client to know about his business, products and get an idea of the brand image that the company owner wants to create in the market. Once you know all these details, color selection for logo design becomes easier.