A Guide to Creating Breathtaking Travel Business Brochure Designs

If you own a travel company, the one thing that acts as the perfect medium for you to market your brand is a travel brochure. It can include all the destinations you serve, a sample itinerary, your brand’s unique-selling-points, among many other elements. However, the trick is to make a travel brochure that catches the attention of your customers. How do you do that? This blog would give you an extensive guide on the subject. So, let’s get started!

Design the Perfect Travel Brochure

A travel brochure can be kept in digital format on the website or even handed out to various places around the area to share the word. Some of the ways you can make the best travel business brochure design are:

1. The Right Picture: One of the most valuable parts of a brochure is the ideal image that can instantly catch the attention. In your situation, you need to pick up the best picture of the travel destination and place it in your brochure. As you do that, see if the photo speaks to you or not. Keep in mind the uniqueness of the destination and try to bring that out through the picture. Having said that, you need to also ensure that the image tells a story and is placed aesthetically. Some of the most common types of images placed in such brochures are that of sunsets, mountains, sunrise, and group of people enjoying themselves.

A Resort Brochure Design by logo Design india

2. The Ideal Color Scheme: As you choose the best picture for your travel brochure, you need to see if it matches your brochure colour scheme or not. There can be nothing more aesthetically pleasing than having a brochure following a uniform colour scheme. Colours have a psychological effect on every viewer, and you need to utilize it for the better. If you choose a picture of a sunset, make sure the whole brochure is done on related themes such as red, black, or orange. Sunrises would suit the blue, green, white colour palette. Use the colour psychology to invoke emotions within people and make them connect with your brand. A company providing professional brochure design services would be able to give you ideas based on colour schemes as well.

3. An Attractive Copy: Brochures have a very restricted space to fill. That is why you need to be very creative while writing the content. You would not want to overwhelm the reader with information about the brand. You also do not want to underwhelm the readers. The right amount of content would include an opening line, a few about the destinations, the reasons that set you aside, any special offers or discounts that you are offering, and the call-to-action.

Treat your travel brochure as the only method of marketing your business and make every part of the design speak for themselves. Know your customers and be creative but unique. Go straight to the point and avoid the use of any big words. Always keep the target customers in mind as you design the brochure and maintain the same font throughout.

Conclusion: A principal aim of travel brochures is to make travelling look more exciting. Logo Design India is a Kolkata-based company that provides corporate brochure designs across genres. Experienced for over 14 years in the industry, the professionals are well-aware of the newest updates in the field which has made them serve over 5000 clients. Should you want to get in touch with experts, write to enquiry@logo-design-india.com.