Designing Tips for Informative Healthcare Brochures

When it comes to medical marketing, traditional advertising is not enough to do the job. Print or digital ads have limited space where the information given is very concise. However, business brochure designs are popular in the healthcare segment as a brochure allows marketers to share in-depth information about their services.

If you are someone involved in the healthcare sector and have a hospital, clinic, or pathology lab, then you must hire professional brochure design services to get results. Get onboard with a professional designer who can help you create an attractive and unique healthcare brochure that catches the attention of the audience.

Top Tips to Design a Medical Brochure

When you are making a healthcare brochure, keep in mind the below-mentioned tips to come up with an attractive design.

Have an Engaging Cover

The first rule in any corporate brochure design is to have an engaging front cover. You want your consumer to pick up the brochure you have made. And to catch his/her attention, your front cover has to be appealing to look at. Let’s imagine, your consumer is waiting at a doctor’s clinic. While sitting there, he comes across a bunch of medical brochures for various services. With multiple choices in his hand, he is likely to choose the one that attracts him the most with a unique and engaging design.
The cover design in a brochure is very important. It conveys to the reader what the brochure is going to say. For example, if you are making a brochure targeting the diabetes patients, then the cover design should clearly show that. Some key design elements to be included here are the brand logo, the contact information, and an eye-catching headline in big bold letters. Use high-quality and attractive images. Keep the text to a minimum. The headline should be smartly written to catch the eye of the reader.

Fewer Words, More Visuals

A key mistake in designing medical brochures is putting too much emphasis on the information. A well-designed brochure should have more visual representation and less written content. In business brochure designs, visuals include images, infographics, statistics, etc. While providing information is important, no one wants to read long paragraphs. You can list down the key takeaways in bullet points to make them concise.

Designing a brochure is all about finding the right balance between words and visuals. One should complement the other. Make sure to use images that correctly represent the information you have written. The goal of your brochure is to make the reader aware of your services and to drive interest. The visuals and content should also be targeted toward this aspect. There is no need to share detailed information regarding a particular disease or its treatment options. Instead, focus on how availing your services can help a patient get cured.

Minimize the textual content and put more focus on the visuals. The point is to make the brochure attractive. Long paragraphs do not appeal to a reader, but using graphs and bullet points can create a positive impression. Remember to put a Call-to-Action in the brochure. That is also an integral part of brochure design.

Brand Your Brochure

Do not neglect the branding aspect of making a brochure. Your overall design should look consistent with other branding materials. For example, if you are designing a bi-fold brochure design, the color theme and typeface you use must be complementary to the colors and fonts of your brand logo. So, if you have a blue-colored logo, then the brochure can have a color palette of blue and white or blue and grey.

The font used in the brochure is also affected by the brand logo. For example, if the logo features the Helvetica font style, the same typeface will also be used in the brochure to keep uniformity in design.

Another way to focus on the branding of your brochure is to use the brand logo in key positions of the design template. Make sure the logo is used on the front cover. It can also be added to the back of the brochure alongside the contact information. Your logo is the identity of your brand and helps create a connection with the consumer.

Specify Your Healthcare Services

The end goal of your medical brochure is to pique the interest of the reader in availing your services. So, it is important to rightly position your brand. Make sure you list out all the healthcare services you provide, clearly and prominently. For example, if you have a hospital specializing in heart care, your brochure should communicate that service well.

Whether you have a bi-fold or a tri-fold brochure design, the consumers must get a quick snapshot of all the services your brand provides just by looking at the brochure. If you are offering a broad range of services, then list them down as bullet points. Or, you can also take the aid of images.

A designing pro tip is to place your Call-to-Action next to the list of your healthcare services. So, when the reader is looking at the brochure, he/she knows where to contact if he or she wants to avail of any service.

Use White Space

White space means leaving blank space in the design. This is a common principle followed in many corporate brochure designs. Adding white space makes the overall design look much cleaner and more organized. It breaks the flow of information and allows the reader to skim through the brochure more effectively.

White space can also be used to draw more focus towards a certain heading or an image. The blank spaces can also be used to balance out information-heavy sections in the brochure. When designers are able to use white spaces suitably, it gives the brochure a more professional look, which is an added benefit for a healthcare brochure.

Wrapping Up

Healthcare brochures play a key role in medical marketing. They provide the customer with key information in an attractive and engaging way. Get in touch with Logo Design India to hire top-notch brochure design services for your hospital, clinic, or pathology lab. Our design team is experienced and knows the industry standards for making a successful healthcare brochure. To know more, visit us!