Biggest Errors to Avoid When Designing Brand Logo

A logo remains an important aspect to represent a company’s identity and is powerful enough to build or damage the reputation of the company. In spite of the company providing excellent services or quality products, a poorly brand logo design will make it an uphill task to attract the attention of potential customers.

Designing a compelling logo is challenging enough, even for the best of designers. Here are six of the major mistakes that logo designers should avoid for smooth sailing to create a successful brand logo design.

Dependency on Trends

The logo represents the identity of a company and should be timeless.

Various design trends influence the design industry occasionally. Logo designers often fall into the trap of following these trends to design a logo. Trends disappear soon and creating a company logo as per the latest trends can make the logo seems outdated and cliche within a short span of time. It is good to be inspired by the trends, but it is essential that the logo designed is long lasting, unique, and compelling.

Improper Use of Typefaces

You can make a logo design memorable with the right selection of typeface while a poor selection can make the logo look unprofessional. Hence, it is essential that the designer makes a wise choice without opting for too many typefaces for best results. Since the different typefaces have their own personalities, it is vital to select a font that has the characteristics of the specific icon and matches the message of the brand.

If too many typefaces are included in the design, the logo fails to catch the attention of customers, and often results in an amateurish logo. The ideal choice is to bring to use one or two typefaces, instead of multiple typefaces.

Poor Color Choice

A thorough understanding of the psychology behind every color helps in creating an impressive logo. However, designers often make the mistake of selecting colors arbitrarily for their logo without considering how it reflects the core message and personality of the brand. It is essential that there is a reason for choosing a specific color scheme to boost the image of the company.

However, before selecting a colour scheme, check how the logo looks in black and white as well as in grayscale. Any well-designed logo should look appealing both in black and white as well as in colours.

Using Raster Images

Brand logo design with raster image is a common error often made by designers. This is because raster images are created using pixels, and scaling the image to other sizes make the resultant image diffused or negatively affect the logo quality.

Instead, designing a logo in vector graphics like Adobe or Illustrator helps the logo to be scaled to any required size. A great-looking logo has the same versatility, and great looks when it’s size is enlarged or reduced without any compromise on its quality.

Complex Logo Design

A simple design helps in making the very purpose of creating a logo successful and effective. A complex design logo makes the audience struggle to bring out the meaning of the logo. The inclusion of too many colors, icons, and typefaces may lead to bad representation of your brand. So simplicity in design ensures that the logo remains in the mind of the audience for a long time.

Plagiarism

Plagiarism has become a common mistake made by logo designers these days. A logo is meant to represent a company in the best way possible, and when an idea is copied or stolen from others, then the resultant logo has an adverse effect on the company’s branding.

Any professional designer understands the importance of original and unique logo design. Besides, there are specific legal ramifications with plagiarism, and one may be required to pay a heavy price for it, if proved.

What About You

Keep the above errors in mind and build your brand logo design with professional services of Logo Design India. We have helped thousands of businesses, both large and small, as well as start-ups, build their brands with affordable custom logos, on a budget.