Establishing a New Brand with GIF Logo

A business flourishes when you create an identity for the same. When you roll out your business for the first time, you have limited resources in your hand. Therefore, the best way of symbolizing your business is to go for logo design. A good logo can easily connect your business to emotions of your prospects and results in fruitful engagement. This engagement leads to the fulfillment of branding objectives. Once the brand value becomes strong, the situation leads your business towards lead generation, which finally results in sales conversions.

When you start a business, you have to spend most of the time in performing market research to learn about the requirements of your prospects and accordingly, you have to develop solutions. As resources including time are scarce, you would face difficulty in exploiting your mind towards creative works. For streamlining the creative works, you need to outsource those tasks to a professionally managed logo designing company.

A logo design company can create artworks through a combination of colors and patterns. In the past, these creative service providers preferred to design logos in JPG format. The advantage of using JPG format is that there is no restriction of using colors. However, on the other hand, this format bears some drawbacks.

Drawbacks of JPG Format

First, JPG format tends to discard a lot of data. Once compressed, it creates artifacts. Therefore, the desired outcome cannot be achieved. For example, you have applied bright colors to your logo. After the compression, you have found that the logo appears hazy. In that case, your prospects might switch over to your competitor’s site and you run into losses.

After conducting researches for some time, both marketers and logo designers have realized that making changes in color combination is not going to solve the purpose of marketing. A format is required that can store images with less space and therefore, reducing the loading time. So, logo designers chose GIF to design logos.

Advantages of GIF Format

• Supports transparency
• Can be used in animation works
• Quality of images is not compromised during compression

You can see that by selecting GIF format for designing logo and other artworks sets right impression on your prospects’ minds. In order to get inspiration for promoting your company in the future, look at some companies that have adopted GIF logo in their marketing campaigns.

A logo in GIF format not only creates a visual impression, but it can be used for branding your business.

Branding with Logo

A GIF based logo can be used for many marketing activities. This kind of logo can be easily deployed in animated videos.

Campaign Attains Mileage with GIF Based Logo

In today’s cutthroat completion, it is difficult to capture someone’s attention. That is why creating a logo is a challenging task. A GIF based logo has the power to narrate an idea in a smart manner.

Helps in Attaining Call to Action

A GIF based logo is guiding your prospects’ eyes along a specific path without becoming obtrusive. If you want, you can zoom the logo when you are demonstrating your products or services through a video.

This kind of eye guidance is important for a good call to action. As a business owner, you should always try different ways for capturing the attention of your audience through effective deployment of the call to action strategies and you can do this by making changes in your logo.

GIF logos have the potential to connect with your targeted audience emotionally. If you incorporate an emotional message in your logo, it creates inspiration towards your brand. Next time, when you go for branding your business, include GIF based logo for attaining better mileage.