How Can You Make Your Business Logo “Future-Proof”?

Once your business logo design is finished, your company will start using it officially on all products and promotional materials. And that’s when a logo becomes the “face” of your brand. It becomes the first thing that your users see when they come into contact with a product or service. The way that “face” is portrayed matters a lot. Often, logo redesign is not an easy thing due to many logistics challenges. So, when you create a logo, you should consider the present value and future goals of your brand. When you have a broader picture in mind, designing a timeless logo that never goes out of style becomes easy. It’s crucial to seek the help of experienced professionals who know how trends affect perception and how to withstand anything that may affect the glory of a business logo design.

In your logo design planning phase, it is important to have answers to some questions. For example, what can you do to make your logo future-proof? Which direction and vision should be taken into consideration?

Important Factors to Consider to Make Your Business Logo Future-Proof

In making a successful, timeless logo design, there should be proper planning. It is common that most business owners can’t spend a lot of time on it. However, there are dedicated logo design services that prioritize clients’ requirements and goals and craft winning business logo designs. Let’s check out the important factors that every design company takes care of.

1. Context

Context is the most important thing in logo design planning. You should think about where the logo will be used and where it will be used in the future. Apart from the business website, business cards, and notebooks, you can use your business logo on

• Presentations
• Ads
• Posters
• Email signatures
• Company uniforms
• Packaging
• Vehicles
• And so on

Generally, small companies will not use their logos in all these areas. However, it is still important to think ahead and predict future situations where you might use your business logo. For example, ten years ago, we had no idea that social media channels would be an integral part of marketing and branding strategies.

2. Size

Many business owners think that having a larger logo design might help them grab more attention. In reality, this concept may not always work well. There is no fixed size for a logo; you need to decide on it by analyzing your requirements and future goals. A logo design company will help you get your business logo designed in various sizes based on your platform. Decide on your logo design, but don’t forget to balance it with other important elements such as position, color, font, etc. Consider all important factors and then decide on the size of your logo. A professional logo designer can help you here, as he/she takes an active part in the design process and can adjust the logo based on different situations. Personalization of a logo design is extremely important to reflect your brand’s value and uniqueness. To create a tailored logo design different from the available online templates, take the help of a reliable logo design company in India.

3. Look and Feel

When it comes to future-proofing a business logo, business owners need to be extra careful about its look and feel. A logo that looks nice today may lose its relevancy after five years. Discuss with expert logo designers about its shape, position, and even the background. You may have seen that stationery-selling companies prefer to have their logos in oval form. However, the oval shape may not look good on websites or social media. So, when preparing a custom logo design, ask your designer to make it all platform-friendly with a timeless vibe. You can have variations of your business logo, but the best way is to keep it simple and ensure better brand recognition so that buyers won’t get confused.

4. Colors

What would the color of your logo be? Should you try a traditional white and black background or any other color? There are various types of color options, but you should think about how they fit with all promotional materials and platforms. Also, strategic planning related to your brand and its development should be a major concern. You should list down the future situations where your business logo will appear. If there is no budget restriction, you can go with logo designs with snazzy colors that ensure top-notch printing conditions. On the other hand, if your budget is not that big, you can try a monochromatic logo design, as it looks good and professional on all backgrounds.

A Glimpse of Famous Logo Design Costs

• $1.8 billion was charged to design the BBC logo. The logo uses the clear letter BBC in square boxes.
• $35 is charged by Carolyn Davidson for creating the iconic swoosh logo for Nike.
  $15 is charged for creating the first logo for Twitter.

Source: https://financesonline.com/logo-statistics/

5. Versatility

If you are determined to have a custom logo design for your business, don’t forget to reevaluate your design preferences to ensure it’s capable of looking good across all channels you need. Think about all channels, such as branding collateral, billboards, websites, social networks, and even your storefront. Irrespective of the size of the platform—be it a huge billboard or a tiny letterhead—design a custom logo that will look impeccable on all channels.

6. Font

In brand logo designs, the font type matters a lot. A font type can say many things about your business. Each font type has a different mood and nature and denotes a completely different and unique meaning. You should compare the nature of your business and your chosen logo font and then finalize the ideal font type. You should also make sure that your chosen logo font blends well with the theme and colors. You should not put anything in your business logo design that may confuse your target audience.

You should not use different logo fonts that belong to different families; otherwise, such a logo design may ruin the message it is supposed to deliver. You should ask the logo design company to focus on typographic creativity and avoid unnecessary effects such as using bold or semi-bold effects, which can affect the personality of the font typeface. Make your business logo design classy with crisp and relevant fonts; use decorative fonts only when you really need them.

In order to make your business logo future-proof, follow these tips or rules. If you take the help of professionals, you should not forget to inform the team of your value proposition, your competitors, and your target audience persona.

Conclusion

Following these simple yet effective tips can help you get a future-proof business logo design. When it comes to designing a custom logo with timeless vibes, it’s obvious to take the help of expert professionals. Logo Design India is a reliable logo design company known for offering high-quality logo design services at a reasonable rate. SMEs, startups, and even giant corporations across the globe connect with Logo Design India to get a unique logo design from scratch or reengineer their existing ones without losing their feel and value. Presently, it has a team of more than 150 expert employees and is equipped with next-generation tools and technologies. For more than 12 years, it has been satisfying clients in all industries. You, too, can build your dream logo with Logo Design India. And to make that possible, you just need to send an email to enquiry@logo-design-india.com. Or simply call us at +919830721090 or +913340200868.