How To Make Your Corporate Brochure Design Standout in 2019?

The design of a corporate brochure design needs to be unique, keeping the client’s requirements in mind. After all, a casually designed brochure does not carry much of a thought, making marketing the business difficult. It is a carefully designed brochure that your potential customers will first come across in an exhibition venue or company’s waiting hall. Hence, it makes sense to use that moment to make a strong impression on them.

When it comes to hiring a brochure designer, you as a business owner should keep certain things in mind. Ask the designer to provide you with samples of their previous works that they have done for their clients. In addition, convey your brand message to the designer you plan to hire for your brand.

Creative Brochure Design Tips To Get Attention Of the Customers

Design For Your Audience

It is important for the designer to do thorough research on the target customers of the client to find out their educational, social, financial, etc. backgrounds. The profile of a customer is the first step to start designing a brochure. Find out the reasons for which the client needs brochure design services. Ask them about their business objectives as well. All this information goes a long way to select the design elements to create a brochure.

Use Maximum of Two Fonts

There are lots of text in a brochure from the front till the last leaf. But using multiple fonts can only make the design complicated, and in the process, defeat the very object of the exercise. Try limiting the fonts to not more than two – one font for the headlines and subheads, while the other font for the text body.

Use the Right Color Scheme

Ask the client to find out if there are any specific colours that are associated with the business? If there are any, then make use of those colours while designing your brochure. You can also get such colours by looking at the company’s logo. The use of the logo colours in designing helps in keeping consistency. As colours are related to certain emotions, it would do well to select colours that stand for the values and attributes of the business of the client.

Simple Design Idea is the Key

There is hardly any match for simple designs. A viewer of a simple design gets impressed instantly and can understand it with a simple look. A complex design makes the viewer confused and puzzled.

To design a simple brochure, add some elements of colours, images, and typefaces. Leave enough space in-between text paragraphs and integrate images in a neat fashion. With a unique brochure design that is both pleasing and surprising, the image of the company is enhanced for being the maker of quality products or services. And this leads to increase the reliability and trustworthiness of the brand.

Brainstorming Ideas

It would be quite helpful to brainstorm with your fellow designers, instead of thinking all alone. Discuss with them about your brochure designing and find out their views about it. Get to know about their ideas as well. Talk about a concept that seems to be unique to you. This way, you are likely to find a brochure design concept that is unique in itself, and which stands out in the crowd.

Make A Strong First Impression

Graphic designing is about bringing out a design that makes a strong impression on the viewers. This way, the design will remain in the memory of the viewer for a long time. Such uniquely designed items help in getting the interests of target customers. Hence, it is important that the brochure has an element of uniqueness that attracts the attention of the viewers. This way, it is possible to build a successful corporate brochure design. However, make sure that the design matches the business needs of the client.

Go For High-Quality Images

An important part of any brochure are the images of products that are to be seen in the pages. In fact, the images are mainly responsible to communicate with the viewer. Hence, make use of high-quality images in the brochure design. It needs to be noted that hiring the services of a professional photographer will help in getting some quality images of the products or services of the client. In addition, ask your client to provide you with some good images as well. It is important not to use stock imagery as it is likely to build a negative image of the business.

Make Use of Templates

The use of templates is not a sign of compromising on the creativity. You can actually get an outline to work on with brochure design templates. You can then make changes and improvements to get a customized template that matches the design needs. There is always room for creativity when it comes to using top free brochure design templates to bring it to your client’s advantage.

An impressive and unique corporate brochure design concept is sure to steal the hearts of the customers. And to achieve that, the design needs to be simple and have a minimalist style, and it should include a couple of colours and typefaces only. Make use of each element of the brochure to address the target customer. Wise use of images and text will result in great brochure design. Logo Design India provides professional services in creative business brochure designs in India and overseas to enterprises and other organisations.