How a Logo can Go Bad

When it comes to good logos, they can be thought of as good people, really hard to locate. However, there’s no reason as to why you cannot let go off your old logo and start from the scratch to come up with a logo that is memorable, versatile, simple and timeless. To create a good logo, all that is required is to follow the basic principles of designing without making things too much complicated.

A Cluttered Logo

One of the main reasons behind a logo not working is its cluttered design. It is crucial to have a logo design that is simple, clean irrespective of the type of business. A good idea is to apply a handful of design elements and maintain a symmetrical design. Some of the big players in the software development industry seem to be following this trend religiously. For example, Apple makes use of its iconic apple logo with a simple design, the four color blocks used by Microsoft is another classic instance of how to keep a simple yet attractive design.

Improper Choice of Colors

When it comes to designing memorable and attractive logos, most people tend to forget the importance of choosing the appropriate colors. For instance, if you take the example of the FedEx logo, you’ll instantly remember the purple and the orange color combination used in the logo. While thinking of the logo, it is the color that comes to mind first as colors evoke emotion.

Studies have found out that 60% to 90% of how a product is judged comes from colors. Psychologists have found out that there exists a correlation between emotional responses and colors. Selecting the appropriate color is essential to determine how your brand is viewed. Restaurants like Pizza Hut, McDonald’s, Popeyes, KFC and Wendy’s make use of the color red to stimulate hunger. Similarly, the colors gold, silver, white and black are often used by luxury brands such as Michael Kors, Prada, Chanel, etc. to create a feeling of sophistication. Picking the colors carefully for a logo is important to enhance its particular elements and bring more nuances to the message by using shade and tone.

Not Using Proper Font

The font used in a logo helps with the branding effort of your company as the logo becomes more recognizable that can easily match with your company’s feel. For instance, if you look at the FedEx logo, you’ll see that only 2 colors are used in the logo along with a distinctive font. Though, to some people the logo may not seem distinctive enough but without having a look at the logo you can probably picture it on your mind. The reason is its distinctive font.

Apart from creating a visual impact, the use of the right typography font helps to create a great impact on the target audience which is essential to build trust for your brand.

Misuse of Negative Space

Making use of negative space in an attractive manner is a plus for every design. However a lot of time designers feel that negative space should be filled up as it appears as a weakness to them. In fact, the opposite holds true in most cases. The negative space within a logo design should be used in such a way that leads to a more palatable design and attractive presentation.

When you want to come up with a logo that helps you to create a niche in the industry then, you need to focus on the interests of your customers and what message you are trying to convey. Designing a striking, memorable and attractive logo becomes a lot easy when it is combined with the right font, color and most importantly, simplicity of design.