Logo Design Trends to Rule the Roost in 2017

Logo serves as a viable source of a company representation in today’s world. Imagine a logo that you visit but do not get awe-struck by its appearance. Or perhaps the logo fails to appear as a well-designed brand identity, thus leaving you with an even more bitter experience. Well, this is where the significance of a brilliant logo comes into play. As brands are becoming more aware of the importance of visual branding, logo designers strive to come up with unique design trends that can help channel the right brand message to the prospective clients. Just like the past few years, 2017 also has its own share of trends in the ever-evolving arena of logo design. The following business logo design trends might prove to rule the roost this year –

1. Broken letters

Spray paints? Stencils? Not quite. In the year 2017, the logo designers are expected to be taking the broken letterforms far beyond their utilitarian style. Take the SARS or LEVITEK logos for example. Designers at the branding agency thumb up to the idea of elevation by breaking both the letters E in LEVITEK and introducing horizontal lines. The broken letter fonts used in the logo SARS are simple yet captivating.

2. Form simplification

Simplicity is the ultimate sophistication. Gone are those days, when designers used to swap between gradient colors,shadow effects, gloss,3D effects, etc. for designing logos. Over the years, logo design trends have evolved much; and in maximum cases, this evolution has been predominated by the ‘trend of simplicity’. To savor the beauty of form simplification, take a look at the compelling logos of World Woodworking and Medgulf Petroleum.

3. Simplify the color pallet

Not all the tricks in a logo designer’s pallet should be over-the-top and colors are no exception. Cluttered and brightly hued logo designs are now a passe. Logos hued in light and flat colors are designers’ latest fascination. Well, the color dial has got pegged to make logos more eye-catching. Aakriti has used a subtle hue of orange in their logo. The same way, Anvika has applied bright Yellow in their logo fonts keeping the background Red.

4. Geometry

Geometry has been trending since a long time now. The trend might hold the ground this year. The logo designers at Spin replicate an arched line in multiples of 90 degrees to sketch out a geometric logotype for Dig Delve. Use of shapes is evident in the visually compelling logos of Optimum Connections, MV Creation Sarl, MUBLE, etc.

5. Hand-drawn

Let’s admit the truth for once – translating the handmade logo designs to computers has always been a huge challenge. It requires a lot of scannings, vector tracing, and many other additional things. Why bother with the clutter when you can just create a fully digital design? Well, the answer comes into focus; hand-drawn logo designs feel fresh and more appealing. Take a look at the hand-drawn logos of Swaranjali and Chola Kitchen to see how wonderfully they have created a strong aesthetic impression.

6. Pattern and repetition

Repetition refers to one shape or object repeated. Pattern is a combination of different elements or shapes repeated in a regular and recurring arrangements. Since, a logo can build an everlasting impression that can make or break the perception of the viewers about a brand, it’s imperative to design a logo which pleases the eyes. And this is where the trend of pattern and repetition comes into play. The best way to comprehend is by looking at the logos of Mind Body Home Wellness and Children for Children.