Responsive Website Design Boosts SEO

Responsive website design is the ultimate way to design a website that your target audience will love; especially those audience who visit your website on mobile devices. It is increasingly important to create a website that performs exceptionally well across multiple platforms on different devices.

Superior Quality User Experience

Responsive website design is primarily about excellent user experience. Google highly recommends using responsive website design to target mobile users. When ranking websites in the search result on mobile devices, Google prioritizes responsive websites. Responsive website reformats itself according to the device in which it is being viewed. As a result, responsive websites deliver the same user experience whether viewed on a mobile device or desktop. Modern web users prefer to browse the internet on the mobile as seamlessly as on the desktop.

One URL performs better

Having a separate mobile site has its challenges. You will need to separately SEO optimize and build authority of a mobile site from scratch. Unlike their desktop counterpart, mobile websites do not rank well in search engines.

On the contrary, if you redesign your existing website as a responsive website, you will have a single url. Now you can focus all attention in SEO optimizing a single website that will achieve all backlinks. Links are no longer directed separately to a mobile website and to another separate desktop website. This automatically boosts up the rankings of responsive websites in SERPs.

Additionally, Google spiders find it much simpler to crawl responsive sites, which have one url and one set of pages and files. Separate mobile and desktop sites have two URL formats and two different HTML files that make it more complex for Google to crawl and index content. Thus, from an SEO perspective, responsive site is a better option than a separate mobile website.

Combat high bounce rate with a responsive website

Consider your website ranks high on the first page of Google search engine results page. But, if it does not work effectively for both mobile and desktop users, then high bounce rate will be inevitable. Ideally, we never want the content on the mobile to be extremely austere. However, if the content offered on the mobile is very different from that offered on the desktop, the viewer’s expectation may not be satisfied. This will create a high bounce rate of users from your mobile website. Search engines naturally interpret this as your mobile website is not offering relevant information for the user. This will be followed by a drop in rankings in search engine results page.

A responsive website design, on the other hand, can circumvent this problem. The content found on the desktop will be the same content found on mobile. Of course, in mobile, a content hierarchy is followed such that the most relevant content is placed on top for view in the mobile screen. However, there is no compromise on the content quality that is displayed on a responsive site; as a result, viewers will be highly engaged to your website and the bounce rate will drop.