Simple or Intricate Logo Design?

Every business needs a logo. The logo of a company does not just give it a name and face that will stand out from the crowd. It also gives the company a recognition, a way of recollection for its customers. For a logo designer, creating a logo is a challenge. The logo has to look good, be memorable, have a catchy tagline, appeal to the target audience and the list goes on.

What type of logo design leaves a greater lasting impression – simple or complex is a big question for a logo designer. While some designers would say ‘simple is the best’, ‘the simpler the better’ and so on, some other designers would always choose to create complex logos. They would say the more complicated the logo, the more appealing it becomes. This post is dedicated to solve the mystery by analyzing both simple and complicated logo designs.

Simple Logo Design: Using simple shapes and few colors makes it easy-to-remember for the eye, so much so that, people can remember it after only a single glance. There is a misconception that marketing simple logos is difficult. This is not true. If you do not believe it, look at the logo of Nike or HP. We all know who they are, what they sell and how good their quality is by just looking at their logos.

The bottomline is, a logo does not need to be intricate in order to be successful.

Intricate Logo Design: Using more colors, more shapes and more style variations make a complex logo. Some designers think these things make a logo more attractive. Though these logos are very attractive to look at, they do not stand out. Since such logos have many colors, shapes etc., it becomes difficult for people to perceive them and makes the message unclear. As a result, recalling these logos becomes difficult.

If a business owner wants to make his company logo a complex one, he can opt for custom logo design and get an intricate logo. But he should keep in mind that a stronger marketing approach needs to be taken in order to promote his business with such a complicated logo because the message would not be clear due to the intricate design.

Understanding the audience is greatly important in case of such complex logos because people would not come up to the company owner and say, ‘Hey, I don’t get your logo’.

Plus, complicated logos take more time to create. Which can be a downside if a business owner is in haste.

Conclusion

No matter what kind of logo you create, the point is to craft a unique identity of your client’s business and leave an impression on the minds of the target audience that would last a long time. If you can ensure that, you know that you’ve won the heart of your client forever with your affordable logo design service.