The Top 7 Reasons Why Realtors Still Love Brochures

The world is becoming increasingly digital. Today, 59.6% of the global population uses the internet, and more than 4.48 billion people use social media platforms. Since the digital world has become dominant, many real estate business owners have shifted their focus to digital marketing, social media marketing, PPC, etc. However, expert realtors are still leveraging the benefits of well-designed brochures to educate their target audience and generate more leads. There are several compelling reasons why real estate professionals continue to appreciate the power of brochures. If you are reluctant about whether you should invest in business brochure designs or not, keep reading this blog. Brochures require a small investment, but they ensure great benefits that many other leading methods can’t offer.

Why Do Well-designed Brochures Still Rule?

You know that readership for marketing venues, including newspapers, has decreased in the past several years. However, there is one form of print advertising that can still pay off: brochures. You can distribute brochures among all real estate agents and customers to educate them more about your projects and generate interest. There are many reasons or benefits why top realtors are still investing heavily in corporate brochure designs. Let’s explore them below:

1. Brochures Are Easy to Read

Through a quick brochure read, a person can learn many things about your business, services, and products. Compared to website content, brochures are usually easy-to-read, uncomplicated, and educational.

A brochure serves as a visually striking marketing tool that can help you showcase the best features of your properties. You can include high-quality images, custom layouts, inspiring content, etc. in a brochure to convey the aesthetics and uniqueness of a property. In this way, buyers can quickly get a comprehensive overview of the property’s layout and design, which is hard to achieve solely via online listings or virtual tours.

2. Free from Distractions

A creatively designed brochure can bring you a captive audience. Brochures are physical items and are free from distractions. A prospective buyer can pick up your brochure, digest the text, learn about your offerings and business, and then make a decision. Compared to digital marketing, there are no distraction notifications from other apps such as WhatsApp, Facebook Messenger, or Twitter App, etc. while reading the information printed on a brochure. An objective of all marketing material out there is to reduce distractions, and you can easily achieve this with well-designed business brochures.

3. Cost-effective Marketing Option

According to many realtors, ensuring a competitive edge via digital marketing means spending thousands of dollars and stretching their budget beyond their comfort level. A small business or a growing business that needs to spend every penny wisely can’t immediately invest a lump sum amount in digital marketing. Still, they can benefit and let more people know about their services or products via brochures. There are various types of brochures, such as single-sided flyer designs, bi-fold and tri-fold brochure designs, etc., that are effective in sharing more information within a glance without annoying the reader.

Real estate agents prefer to follow cost-effective advertising methods and are finding brochures really useful. Brochures are a cost-effective way to advertise your offerings and spread the word about your new launches or projects.

The real estate industry is highly competitive, and you need unique marketing strategies powered by effective tools. Start with creative brochures and spread them among your target audience. Effective brochures can help you widen your audience base and generate more leads.

4. Versatile in Nature

Corporate brochure designs not only bring plenty of benefits but are also versatile in nature. From showcasing the features of your new property to cost details, a brochure can share the complete information that prospective buyers are looking for. Brochures come in a wide variety of designs, folds, lengths, and formats. Based on your requirements, you can craft one. It’s always wiser to hire a brochure-making company and let the design experts do the needful for you. They can present your offerings in a creative way and win the attention of your target audience.

5. Brochures Are Tangible

Online ads and campaigns are intangible and short-lived. They can disappear within a few seconds and don’t give the user any time to decide on the next move. On the other hand, well-designed brochures are physical materials, and a user can hold them or read them for as long as he/she wants. Brochures are a tangible marketing piece and can offer several advantages over digital media. They offer–

• Longer periods of exposure
• Longer brand impression
• Can be stored for future use
• Easy distribution

6. Easier to Absorb & Understand

When it comes to marketing your business, the main aim is to make an impression on customers and ensure they remember your brand. In real estate, brochures can do this better compared to other digital mediums. Print media is easier to absorb and digest. Recent studies say the average person expends 21% more cognitive effort processing digital content than print. Also, 75% of customers can remember print ads at a later date, while only 44% of consumers can recall digital ads they’ve seen earlier.
Brochures can be accepted as a strong advertising medium and reference material for a consumer’s future use. Users who are interested in a particular property listing will be reminded of your offerings every time they look at your brochure.

7. Say Everything You Want

When it comes to digital ads, there are only a few characters with CTAs. Users don’t get the chance to know more about a business unless they click to delve into the website. A typical PPC ad has a 30-30-90 character count (2 headlines and one description). If you want to say more about your real estate business, brochures can give you the space. You can describe your services and projects in a well-designed brochure. However, you should choose the right brochure size according to your needs. In a brochure, there is no size or word limitation. For the best business brochure designs, you can hire professionals and let them create a fine combination of words, images, CTAs, etc. within a brochure.

Conclusion

Well-designed brochures are no doubt an excellent addition to your real estate business’s marketing efforts. Along with personalizing your content to create a lasting impression on your target audience, brochures can do it all. It can perfectly strengthen the bond between your company and customers, ensuring a top position in the industry. For winning brochure design layouts, you should hire an expert brochure design company like Logo Design India. For more than a decade, Logo Design India has been helping businesses across the globe with creative business brochure designs. We have the experience and expertise to work in all industries. For creative real estate brochures, contact us today.