Top 5 Logo Designing Mistakes that You Should Know

In the crowded market, it is the unique logo design that helps a company to stand out and establish its identity. Thus, it is extremely important to ensure that your business logo is properly designed so that it can convey your brand message appropriately. However, this is easier said than done and even big business houses go wrong with their brand logo design. Hence before you set out to design a business logo, you need to know the common mistakes that amateur and inexperienced logo designers often commit while designing a business logo. Here, in this blog, we have discussed some of these mistakes so that as a business owner you stay aware and prevent such mistakes.

So let’s check out what are some of the common logo design mistakes.

a. Incorrect choice of fonts

When it comes to logo designing, font choice plays a vital role, this is because the font is closely associated with the brand personality and thus, a font choice can either make or break the business. To avoid such a costly mistake you must ensure that your designer has the idea of your brand personality and accordingly design the logo. Going overboard with the font choice can make your font look unprofessional and will fail to convey the right brand message. Thus, research well and hire qualified logo designers who have the right expertise to offer logo designing services.

b. Cluttered design

Designing a cluttered and complicated logo is another common logo design mistake. Customers have a tremendously short attention span and they often turn away their attention quickly. This is why you should ensure that the logo created for a business is simple. Also, make sure that your business logo is versatile, has different versions, memorable and impactful.

c. Not unique

Ensure that your logo is unique and innovative and not a copy of other logo designs. Whether intentionally or unintentionally you should never design logos that appear similar to another business logo. Such mistakes can not only sabotage your marketing attempts but also tarnish your brand image. Your brand logo should not be identical to another and should help you to establish your business identity in the crowded market.

d. Raster images

While designing a logo, make sure that your logo designer puts into use the vector graphics program. Vector graphic ensures that the logo design is consistent irrespective of whichever medium it has been placed as it consists of mathematically precise points that guide the design throughout. Raster images, on the other hand, are created using pixels and do not scale as you go up or down the size. Thus, these logos are not flexible and appear blocky on a larger scale. Given that right now people are using different devices to access the internet and your website and these devices have various screen sizes, you need to make sure that your logo is scalable. Thus, you need to avoid a raster image.

e. Unclear Intention

Besides, font, image and clarity, another vital aspect that plays a crucial role in making the logo an impactful one is the intention. The logo helps to convey to the viewers the company’s purpose, values and helps to build an emotional link between the viewers and the company. To give an example, a company that is dealing with fashion and style statements, can create a logo that is bold, edgy and strong, as it will help the company to resonate better. On the other hand for a service providing company a trustworthy and calm logo can be a better choice. So, before developing a logo design make sure to reflect on the visual identity that you are associating with your company.

Conclusion

These are some of the logo design mistakes that can make your logo incompetent as it ultimately fails to stand out in the crowd. Thus, poor brand logo design can cost you dearly. To avoid such a situation, you should remember the above-mentioned points so that you can identify and prevent them. However, one of the best ways to create a custom logo design successfully without any mistakes is by hiring experienced and qualified logo designers who can design a perfect logo for your business. If you want to hire such logo designers then contact Logo Design India, a company that is more than 12 years old and has the best in-house talents to offer you top-notch logo design services.