Top ways to strategize a creative brochure design

A brochure is somewhat like a picture book that has pictures and content, together providing information about a certain brand. Yes! You read that right. A brochure has all the particulars about your business rolled into one piece of paper. Now, depending on the first look of the brochure, the recipient will either keep the paper or throw it away. Thus, it is very important to present the best brochure design you can come up with.

What are the steps you must keep in mind?

Each entrepreneur is sensitive about his or her business and the first mistake he or she does is trying to include the all-encompassing information on the brochure. That is a huge blunder. The modern brochure design in India is all about being chic and simplistic. It depends on limited but effective design and content. So, while formulating the strategy, make sure you list down all the USP(s) of your business.

• Answer Questions: First, jot down the purpose of your brochure. Rather than focusing on everything rolled into one, you should go one at a time. This will help you figure out the latter parts of your design and content. Before sitting with the design, confirm if the brochure is going to be sent via e-mail or hand distributed? Both have different design formats and knowing the answers to such questions can help in improving their design.
• Brochure Fold: Now that you have your answers, think about how your brochure will be folded. The way a brochure is folded speaks a lot about the type of business and helps writing the content. For example, a bi-fold brochure opens like a book. If you choose so, you will need a cover and a back page along with all the content stuffed in the middle. On the other hand, a tri-fold brochure stands out a lot because of the quirkiness it offers because you can focus one feature in one page/section.
• Colors and Font: You want your brochure to be easily readable so that the reader has no problem in understanding its content. Colors play a major part in this case. A great way to choose colors for your business brochure design is by utilizing your brand colors. This way, every person who has the brochure will be able to relate your brand to it. An interesting way to match your brochure color with your brand is by making it the same as your business card design. If your brand doesn’t have a specific color code, go for lighter and more soothing ones. To complement so, go for easy to read fonts. Having said that, using the same font throughout might seem to be monotonous as well. Remember, combination fonts are trending at the moment.

Small details such as the resolution of photos and the choice of paper your brochure is going to print on, are very important as well. Make sure you thoroughly review the whole copy before the final print, for you want to ensure there are no mistakes in it. Add in a call to action such as your contact details, in the extreme corner of the last page for the recipients to know how they can get in touch with you.

The more you work on the design of your brochure, the longer the content shall stay in the minds of the recipient. A brochure design agency such as Logo Design India (https://www.logo-design-india.com/brochure-design/) can be hired to do all the hard work for you. Engage the services of the agency to create a lasting impression on your target customers.