What Are the Basic Principles of a Textual Logo?

Textual logos are often misunderstood as boring. A business owner does not consider a textual logo as the first option when they are thinking about an iconic game-changer. However, think about the huge brands like Marvel Entertainment, FedEx Shipping, and Supreme Clothing. The textual logos are loved and recognised worldwide, and they are prime examples of how iconic a textual logo can be. You may consider it too, and consult your logo design company for your options.

How to Design a Stunning Textual Logo?

To create the best textual logo, you need to consider four basic factors, such as:

1. The Font

When it comes to a textual logo, the font is the main visual attraction. If you choose the right font, the logo will look stunning. Similarly, when the font is bad, it will be a major turn-off for your potential clients. Even if all the other factors of the logo are spot-on, a font that is not appropriate can be destructive for a business logo.

So, make sure to put some time and effort and researching different fonts online. During the research, see which fonts are powerful both online and in print. Consider your brand’s characteristics and see what kind of font would be best for those. You can go for a free-hand looking type or a stiff and sharp-edged font accordingly.

Do not hesitate to compare multiple logos side by side. Comparing a few options will help you find the best results as you can weigh the perks and downsides of each option. So, put some effort into having a few ideas through the design process.

2. The Spacing

Although the ideal font is essential, it is only effective with the best spacing. Spacing mainly depends on the name of the company. A company with a one-word name would not use the same spacing as a company with a three-word name.

Even if you do not use any symbolism while designing your logo, you need to focus on separating each letter the right way. For instance, some logos start with close letters, and then create more spacing progressively, while others take the exact opposite approach. No matter what you do, you just have to make it meaningful and appealing at the same time.

3. The Colour

Another essential element to design a perfect logo is its colour. If you have chosen a brand colour already, apply the same while creating the logo. Decide on your primary brand colour first, and then you can use it combined with different colours in the logo.

However, if you have not decided on your brand colour yet, you will have to depend on your textual logo to decide the colour. Try it with different colour combinations and see if they can express the emotions associated with the brand. Such colours carry sentimental value; hence, they will leave a lasting effect in the hearts of your potential customers.

If you are finding it difficult to decide on the best colour, you can always go for black and white. It will give your logo a completely classic look, and it is also easily printable on anything, which provides the logo with versatility.

4. The Message

Before finalising your logo, take a moment to think if you want to use the logo to express something more than your brand name. The brand name is indeed most important and it needs to be displayed, but you can also incorporate a hidden message or add a tagline below the main text of the logo.

Honestly, these additional features are what make your logo different from the rest. They give a reason to users to take a second glance towards your logo and help you create a stronger connection with your clients.

Conclusion: Logo Design India is one of the leading business logo design companies that implement unique and distinctive fonts to create textual logos. The simple yet elegant logos are unmatchable to deliver your brand story to your target audience. You may contact the team at Logo Design India by writing to enquiry@logo-design-india.com.