Why are brochures are important for business marketing?

The importance of digital marketing cannot be underestimated. However, the fact that it has led to immense cutthroat competition in the market is undeniable. Grabbing your customers’ attention has also become increasingly difficult as they quickly turn away from the screens or end up choosing some brand. So you need some corporate brochure designs to make a good brochure as it is a proven marketing tool.

If you are still on the fence about the relevance of brochures as a marketing tool for your business, let’s go through some reasons that answer the question “why brochures are important for business marketing?”

1. Brochures are budget-friendly:

most small start-ups and SMEs work on a tight budget for marketing their goods and services. Hence, their circulation of branding needs to be cost-effective which is almost impossible to achieve with online marketing tools. If you are struggling with a similar situation, you can work with a brochure designing service and opt for budget-friendly designs. By buying these brochures in bulk, you can also cut down the cost to a significant percentage. Despite being a traditional marketing tool, brochures contain significant details about your business and can be handed out at trade shows, loyal clients, and prospects.

2. Branding through brochures is focused and consistent:

Unlike ads, which are largely out of sight and out of mind, brochures don’t disappear in minutes. You get a longer duration to create exposure for your brand with the help of a brochure. It is easier to develop a brand identity with a brochure as customers carry it along with them and this makes it easier for them to recall your brand. With a focused approach, a brochure presents all the necessary information about your business, services and products while advertising it.

3. Reaching target audience:

If you are planning to use business brochure designs for targeting your customers, then you are headed in the right direction. You just need to ensure that you have the correct address because a brochure placed at the doorstep of your prospects never go unnoticed. The potential of this marketing tool is unrivalled. Think of all the menus we collect from the fast-food chains in a neighbourhood. Various networking events also increase the possibility of reaching many new prospects.

4. Brochures are descriptive:

digital ads are typically confined with a certain length and character. Let’s think of a PPC ad that has a 30-30-80 character limitation. A Facebook image ad can only have 25 characters in the headline and 125 characters in the description. Instagram allows 2200 characters in its ad features and a maximum of 30 hashtags. A brochure on the other hand frees up more space for description. With the right brochure size, you can describe your business, products, and services without having to worry about a character limitation.

5. Various distribution channels:

if you want to create a website or an ad for your business, then there is only one way of doing it- going online. A brochure, on the other hand, can be distributed through many channels such as newspapers, malls, exhibition stalls, through the mail, in events, and so on.

6. A brochure is perfect for promotional offers:

if you have a sale coming up or have promotional offers, then you can make use of brochures. With tear-off offers or coupons, a brochure can work as a powerful promotional tool. By using corporate brochure designs, you can also advertise limited-time deals or carry out a promotional campaign.

7. Add to the credibility:

Having a business is not enough. Marketing is also important. However, we are all too familiar with companies who fly by the night, and their misleading Facebook and Instagram ads. However, a brochure is something tangible. When your consumers have your brochure with a professional and eye-catching design, it adds authenticity, credibility and dignity to a brand. This is something that is hard to match up to.

Conclusion: these fore-mentioned reasons show why brochures are a great marketing tool for your brand. Opposed to the belief that brochures are not relevant anymore, we can now see that they are here to stay. Companies like Logo Design India have great experience in providing brochure design services. Contact them by sending a mail at  enquiry@logo-design-india.com or call at +91 98307 21090 or 91-33-40200868.